The card game that turns “I’m fine” into a real conversation.
Emotions You Know™ turns hard-to-say feelings into words, so children, families, classrooms, and teams can talk honestly before things break down.
Six steps, repeated until they become culture.
The engine inside everything we make. The same method on every page, in every room.
Recognize
Notice the emotion before it starts driving the moment.
Name
Put accurate words to it. The right word lowers the heat.
Understand
Find what the feeling is actually telling you.
Regulate
Steady yourself so it informs you instead of running the room.
Communicate
Say it clearly and safely, without shutting down.
Connect
Turn the moment into closeness instead of distance.
Never played before? We will walk you through it.
Every card, every rule, and a glossary of feelings, broken down in plain language. Watch the videos and learn the game one card at a time.
Plus a Level 1 and Level 2 feelings glossary you can click through.
One tool. Every room that needs an honest conversation.
It looks like a game. It works like a breakthrough.
Every card is a door into a conversation most families and teams never quite reach. No scripts, no pressure, just honest words finally easy to find.
Before it is a curriculum decision, it is a wellbeing decision.
The research is blunt about both the cost and the fix.
Put a game in the hands of a child who needs it most.
Your gift funds Emotions You Know™ games for children, classrooms, and families who could not otherwise afford them.
Two conversations to start with.
Got a voice and a reason to care? Lend it.
Share Emotions You Know™ with your people. Play it, film it, tag us, and get featured. Approved Voices unlock an ambassador price and free coloring sheets to hand out.
A voice that heals. A message that moves.
Churmell Mitchell is a global speaker, educator, author, and emotional clarity strategist who helps people rebuild from the inside out. His work strengthens families, schools, fatherhood and prevention programs, leadership teams, and faith communities, turning emotion into language and language into connection.
It started long before it had a name.
The mission did not begin in a boardroom. It began with a young man who left home early, found community where he could, and decided his story would not be the end of him.
At sixteen, I left home.
At sixteen, I left home and started my journey early. Those years taught me more about life than I could have learned any other way, and I never carried them alone. I had community around me, people who saw something in me and refused to let me fall through the cracks. I lived where I could, including a basement that kept a roof over my head, finished high school, and set my eyes on becoming the first in my family to earn a college degree.
Someone saw it before I could.
A high school mentor, former Ole Miss linebacker D.T. Shackelford, looked at me and saw what I could not yet see in myself. His words became my mantra: “You’re going to pick a different route, you’re going to college, and you will be a leader.” Sports were never just games to me. They were lifelines. I was named Offensive Player of the Year in football my senior season, proof that struggle could be turned into something that lasts.
A single father, in college, refusing to quit.
I came to Auburn to study kinesiology as a single father raising my two children. For more than three months I was homeless. My mother kept the kids while I found places to stay and worked multiple jobs, on and off campus, while carrying eighteen credit hours a semester. The goal never moved. Earn the degree. Wear the orange and blue. Build a different life for my children than the one I was handed.
The injury that ended one dream and revealed another.
As my dream of playing in Jordan-Hare came within reach, a patella tendon injury ended my athletic career. The staff in the School of Kinesiology carried me through it, helped with my children, and made sure I never abandoned my education. That season taught me the lesson the whole mission now rests on. I was never meant to navigate life alone, and neither is anyone else.
From the kitchen table to a movement.
Emotions You Know™ started at my own kitchen table, built from the conversations my family actually needed. A way to help children name what is hard to say, before it turns into something harder to undo. A Father’s Voice Matters grew from the same root, supporting fathers and families the way I once needed support. Faith, family, and purpose are not separate from this work. They are the foundation under all of it.
Athlete. Father. Speaker. Mentor. CEO.
The same story that almost ended me now opens doors. Recognition from a President of the United States, a national Father of the Year honor, an Auburn Black Alumni of the Year award, and a board seat appointed by the Governor of Alabama. I have gone from national stages to global stages, from schools and juvenile facilities to corporations and houses of worship. I use every room to do one thing. Bring hope to the broken, and give people the language to build, refill, and become again.
“The university didn’t just educate me. It transformed me, and equipped me to turn my adversities into strengths and use them to positively impact others.”
Three seeds became a movement.
Emotions You Know™ did not start as a product. It started as three seeds, planted in the same season of my life.
The first seed.
I picked up my Bible again, after a long time away, and read about Jesus in the wilderness. For the first time, I saw how many emotions He moved through, and how completely He understood what we carry. If He could feel all of that, then emotion was never weakness. It was human.
The second seed.
The second was the weight my own children carried. Emotions too big for their words, and a father who refused to let them go unnamed. I needed a way to help them say what was hard to say, before it turned into something harder to undo.
The third seed.
The third was a truth I could not unsee. Everyone carries something. As a leader, my work became drawing it out of the people I serve, and letting them draw it out of me. All three seeds grew into a tool the world could hold.
2024 Casey Family Programs Birth Parent Father of the Year
“We work with a lot of single fathers who feel like there is no support for them. So what we do is find those resources and partnerships in our community to help them.”
Casey Family Programs is the nation’s largest operating foundation focused on safely reducing the need for foster care and building Communities of Hope. Their national Excellence for Children Awards honor leaders across the child welfare system. In 2024 Churmell was named Birth Parent Father of the Year for the work he leads through A Father’s Voice Matters, finding resources and partnerships that help single fathers stay present in their children’s lives.
The partnership runs deeper than a single award. Churmell has contributed to Casey’s body of work as a featured voice with lived experience, adding a birth father’s perspective to the national conversation on prevention, family engagement, and keeping children connected to the people who love them.
Watch the story → Casey Excellence Awards
Honored for the work, grounded in the rooms.
The President’s Lifetime Achievement Award
Awarded under President Joe Biden of the United States, in recognition of a lifetime of service and measurable impact in communities. It sits at the center of a body of work that runs from early childhood and fatherhood to leadership and emotional wellness, and it reflects thousands of hours given to the people most systems overlook.
One mission, several front doors.
Each brand is a different way into the same work: helping people feel it, name it, and rebuild from it.
A conversation-based tool that gives families, schools, and teams the language to name what they feel before they act on it.
A nonprofit strengthening fathers and families through engagement, presence, prevention, and safe spaces.
The growth and lifestyle arm of the work, built on one truth: you cannot pour from empty. Step back, refill, become.
Premium content and creative direction, including the team behind the Season 25 winner of NBC’s The Voice.
Practical, relationship-centered books that help people rebuild healthy patterns and live with intention.
Same framework. Different room.
Most performance problems are emotional clarity gaps, not strategy failures. Each keynote installs the language and the systems that restore connection, tuned to the audience in the room.
From Reaction to Clarity
The emotional vocabulary that turns conflict and shutdown into communication, for any room.
A Father’s Voice Matters
Engagement, presence, and prevention. Why fathers are not optional, and how to bring them back.
Leading Under Pressure
Human-centered leadership, psychological safety, and culture when the stakes are high.
Climate, Behavior & Connection
For schools and districts. Reducing escalation by building emotional literacy in staff and students.
Hope for the Broken
The testimony. From hard beginnings to honored, and what it teaches about resilience, faith, and purpose.
Build. Refill. Become.
Burnout, refilling, and identity. Why you cannot lead, parent, or build from empty.
It is transformation.
“Churmell didn’t just inspire our parents. He transformed the room. People left ready to rebuild their families.”
“Our staff said it was the best PD we’ve had in years. Practical, human, and emotionally powerful.”
“This message needs to be heard everywhere. He connects with every audience: youth, parents, and professionals.”
“It wasn’t motivational fluff. It was deep, real, and life-changing.”
Bring this voice to your stage.
Tell me about the room you are trying to change. We scope it to your goals, your timeline, and your funding cycle.
Book a Conversation →Same framework. Different world. Pick your door.
The message shifts with the room, the heart of it stays the same. Choose where you serve and go straight to a page built for your people.
For the home
The hard conversations, easier with a prompt in hand. Includes faith and youth.
Open the families page →For the classroom & campus
Emotional wellness that protects instructional time, plus counselors and colleges.
Open the educators page →For the team
Regulated leaders, psychological safety, and clear communication.
Open the corporate page →For the locker room
Competitive durability and identity beyond the stats.
Open the athletes page →For the crew
Regulation under threat and the post-incident reset.
Open the first responders page →For the home classroom
One shared language for learning days, whether you teach one child or a houseful.
Open the homeschool page →For the session room
A shared language for what clients struggle to say out loud, for kids, teens, families, and groups.
Open the counselors page →For the people who hold everyone together
A reset between shifts and language for the weight, for healthcare teams and the patients they serve.
Open the healthcare page →For the table that still has stories
Connection and memory, for senior communities, activity teams, caregivers, and families.
Open the senior living page →For the family holding the silence
Children of the incarcerated, youth in the system, and parents coming home. Honest words that keep a family whole.
Open the incarceration page →For the return home
Active duty, veterans, and their families. A shared language for reintegration and reconnection.
Open the military page →Don’t see your room?
Tell us about your people and we will build the fit for them.
Get in touch →For the home, the table, and the people you love.
The hard conversations get easier with a prompt in hand. Emotions You Know™ gives your whole family one shared language for what they feel.
Around the table
Turn everyday moments into real connection, no lecture and no pressure required.
A shared language
Kids and parents name feelings the same way, so far less gets lost between you.
Closer, faster
One honest exchange tonight becomes trust you keep for years.
For faith communities
Healing, dignity, and safe space for the emotions people carry quietly, even in the pew. Pairs naturally with small groups and fatherhood ministry.
For youth programs
Group play for after-school and mentoring that helps young people name what they feel and build resilience together.
Because so much of this begins with a father.
Bring fathers into the conversation and into the healing. Stronger communication at home shapes a child's whole world.
The everyday conversation is doing more than you think.
The small moments, dinner, the drive home, bedtime, are where a child learns whether their feelings are safe to share. The research is striking on how much those moments shape a child's mental health.
A shared language turns those moments into connection.
The research points to one mediator behind the numbers: the ease of communication between parents and kids. That is exactly what Emotions You Know™ builds. A prompt in hand makes the hard conversation easier, so the table becomes a place where feelings get named instead of buried.
Grab a free coloring page for your people
Print it, color it together, and let the conversation start while the crayons are out. A small, free way to bring emotional language to the table at home.
Fundraise with your group
PTAs, churches, sports teams, and family groups can raise funds with Emotions You Know™. Simple setup, and you earn while sharing a tool that helps families connect.
Become an affiliate
Parents and community leaders can earn by sharing the game with other families. Apply, get your unique link, share it, and earn on every sale you generate.
Refill Your Children.
The Refill book series helps parents pour back into their kids, and into themselves. Practical, faith-rooted encouragement for the work of raising emotionally healthy children.
Start here ↗Start the conversation tonight.
Bring Emotions You Know™ home, or give a game to a family who needs it most.
For the classroom, the counselor, and the campus.
emotional skills and communication that protects instructional time, gives students the words for what they feel, and gives staff a refill. From a single assembly to a district rollout.
In the classroom
Emotional vocabulary that calms the room and protects learning time.
For counselors
A warm, flexible tool that opens conversations and helps de-escalate.
Across the campus
Student wellbeing, residence life, and peer connection at scale.
Before it is a curriculum decision, it is a wellbeing decision.
A healthy body and a steady mind learn better.
This is the athletics side of the work in schools. Movement, mental health, and learning are wired together, so for a pre-K through 12 and college audience, the case for physical activity is also a case for academic and emotional growth. Here is how we bring it into PE, athletics, and the classroom.
Movement sharpens learning
Physically active students tend to have better grades, attendance, memory, and on-task classroom behavior, the CDC reports. Movement is not a break from learning. It primes it.
Healthier bodies, steadier moods
Regular activity reduces anxiety and depression symptoms in children and teens while building the physical health that lets them show up ready.
Athletics belongs in the plan
School athletics and PE are where lifelong habits form. Pairing movement with emotional language reaches the whole child, in the classroom and on the field.
One language, from the classroom to the kitchen table.
When teachers, counselors, and families use the same emotional language, students stop code-switching between worlds. That consistency is what makes the skill stick, in the building and at home.
Homeschool is a family, a classroom, and a heart, all at once.
You are the teacher, the parent, and the safe place, all at the same time. Emotions You Know™ gives your day a built-in moment to slow down, name what everyone feels, and reconnect before the next lesson.
Source: National Home Education Research Institute, 2024-2025 estimates.
Grab a free coloring page for your people
Print copies for your students, hang the finished art, and use it as a soft way into naming feelings. Free in three languages.
Fundraise for your school
Schools and PTAs can raise funds with Emotions You Know™. Simple setup, and the school earns on every box while putting an emotional wellness tool in families' hands.
Become an affiliate
Educators, counselors, and community leaders can earn by sharing the game. Apply, get a unique link, share it, and earn on every sale you generate.
Refill Your Students.
Encouragement and tools that help students refill, build resilience, and carry emotional language beyond the classroom.
Start here ↗For the team, the leader, and the people who carry the most.
Regulated leaders build stable teams. Bring emotional clarity, communication, and psychological safety into the room, without the soft language that gets tuned out.
For leaders
Regulation under pressure and high-stakes communication when it counts.
Psychological safety
A culture where people speak up before small things become big ones.
Performance
Most performance problems are emotional clarity problems wearing another costume.
Healthier team culture
People feel valued beyond their roles, so collaboration rises and burnout drops.
Leaders who lead with care
Practical, relational tools that build empathy, clarity, and trust under pressure.
Less burnout, more retention
Refilled leaders and clearer communication keep good people in the building.
Most performance problems are clarity problems in disguise.
When people cannot name what they carry, it shows up as disengagement, turnover, and stalled teams. The data is clear: culture, not access to benefits, is the real lever.
Psychological safety is a performance strategy.
The APA found that workplace cultures where people can speak up and be themselves are tied directly to higher performance and productivity. Emotions You Know™ gives leaders and teams a shared, practical language for the conversations that keep good people in the building, without the soft talk that gets tuned out.
Run a team fundraiser or drive
Companies and employee resource groups can support emotional wellness with Emotions You Know™. Simple setup, and a meaningful tool in your people's hands.
Become an affiliate
Consultants, coaches, and culture partners can earn by sharing the game. Apply, get your unique link, share it, and earn on every sale you generate.
Refill Your Leaders.
Burned-out leaders cannot pour from an empty cup. The Refill series helps the people who carry the most regain clarity, steadiness, and capacity.
Start here ↗For the locker room and the life beyond the game.
Competitive durability for collegiate, pro, and elite high school programs. Locker room stability, identity beyond stats, and mental health normalized without softening the edge.
Locker room stability
A team that communicates wins when the pressure is highest.
Identity beyond stats
Who they are when the scoreboard is off, so a slump never becomes a crisis.
Coach & athlete
Father-informed mentorship and real team integration, not a one-time talk.
Built into the season
Not a single assembly. The language gets reinforced through the year so it holds when pressure peaks.
Mental health, normalized
Athletes get permission and vocabulary to speak up early, without softening the competitive edge.
Life after the game
An identity that outlasts the jersey, so the transition out never becomes a crisis.
The game asks everything. Few are taught to carry it.
From middle school fields to the pros, athletes absorb pressure most people never see. The body gets trained for years. The mind rarely gets the same coaching. Here is what the research shows, at every level.
Youth burn out and walk away
About 70% of kids drop out of organized sports by age 13, with injury and burnout among the top reasons, even as 60 million play. Nearly 1 in 10 report burnout and up to 35% show signs of overtraining.
American Academy of Pediatrics, 2024
College athletes under strain
Rates of mental exhaustion, anxiety, and depression among college athletes remain one and a half to two times higher than before the pandemic, and run highest among athletes of color and those facing economic hardship.
NCAA Student-Athlete Well-Being Study
Famous before they grow up
NIL deals and social media turn kids into brands before they are grown. Twelve-year-olds now build highlight reels and athlete profiles, and some become terrified to fail because every mistake might end up online.
Reported across youth-sport research, 2024 to 2026
Concussions, injury, identity tied to performance, the transition out of the game. The weight is heavy at every age. The skill that carries it, emotional language, is teachable.
Leevan "Superman" Sands.
An Auburn graduate and two-time NCAA champion, Leevan Sands became a four-time Olympian, a 2008 Olympic bronze medalist, and the Bahamian national record holder in the triple jump.
Then, in round four of the triple jump at the London 2012 Olympics, a knee injury nearly ended his career. Many thought they had watched his final jump. He fought back over four hard years and returned to the Olympic Games in Rio in 2016.
Today he coaches the horizontal jumps at the University of Kentucky, after Florida State and Northern Colorado, mentoring young athletes toward the World Championships and the 2028 Olympics. One of his athletes, who almost quit after the Olympics, says Sands told him to see it through, and that it meant the world.
The injury is not the end of the story. The right voice in your corner is what changes what happens next.
Mental fitness is as trainable as the body.
Sport, coached well, builds resilience, regulation, and connection that outlast the jersey. The same way a team drills footwork, it can practice the language of pressure, before pressure becomes a crisis.
Name it before it grows
Athletes get permission and vocabulary to speak up early, so a slump, an injury, or a hard week never quietly becomes something bigger.
A locker room that talks
A shared emotional language across the team, so teammates and coaches can have the real conversation when the pressure is highest.
Identity beyond the stat line
Who an athlete is when the scoreboard is off, so the transition out of the game is a next chapter, not a loss of self.
The Emotions You Know™ athletic package
Keynotes, team intensives, and season-long integration for collegiate, pro, elite high school programs, and athletic departments. The game gives a team one shared way to talk about pressure, identity, and mental health, reinforced through the season so it holds when it counts.
Build it before they ever turn pro.
The pressure starts on middle school and high school fields. So does the solution. We bring emotional wellness into school athletics, where habits are formed early.
Run a fundraiser
Programs, teams, and booster clubs can raise funds with Emotions You Know™. Simple setup, and you earn while putting an emotional wellness tool in families' hands.
Become an affiliate
Coaches, athletes, and mission-driven partners can earn by sharing the game. Apply, get your unique link, share it, and earn on every sale you generate.
Refill You.
The pressure is real, and so is the recovery. The Refill series helps athletes and competitors pour back into themselves, on and off the field.
Start here ↗Build a program that holds under pressure.
Keynotes, team intensives, and season-long integration for collegiate, pro, and elite high school programs.
For the crew that carries what others cannot.
Law enforcement, emergency response, healthcare, and command leadership. Regulation under threat, clear command communication, and the post-incident reset.
Regulation under threat
Stay clear and steady when the moment is anything but.
Command communication
Say it clean when it matters most, up and down the chain.
Post-incident reset
Process what the job asks people to carry, before it carries them.
Built for the shift
Tools that work in real conditions, not a classroom. Short, usable, and repeatable on the job.
Crew culture
A team that checks on each other early, so small strains never become silent crises.
Home stays intact
What they carry on shift does not have to come home. Regulation that protects the family too.
The job runs toward what others run from.
First responders carry trauma most people never see, inside a culture that often treats speaking up as weakness. The numbers make the case for a different approach, one built on early, normal conversation.
A culture of silence is the real risk.
The barrier is rarely a lack of strength. It is a culture where being vulnerable feels like losing the badge. Emotions You Know™ gives crews a shared, no-stigma language to check on each other early and reset after the call, before what they carry on shift comes home.
Grab a free coloring page for your people
When you are connecting with children on a hard day, a coloring page gives little hands something to do and little hearts something to say. Print as many as you need, on the house.
Run a fundraiser
Departments, unions, and support groups can raise funds with Emotions You Know™. Simple setup, and you earn while putting a wellness tool in your people's hands.
Become an affiliate
Chaplains, peer-support leaders, and partners can earn by sharing the game. Apply, get your unique link, share it, and earn on every sale you generate.
Refill You.
You pour out for everyone else. The Refill series helps the people who carry the most pour back into themselves.
Start here ↗Steady people make better calls.
Trainings and command sessions for law enforcement, emergency response, healthcare, and high-pressure leadership.
For the families the system leaves holding the silence.
Children of incarcerated parents, youth inside the system, and the mothers and fathers preparing to come home. Honest, age-appropriate conversation is what keeps a family whole through the hardest season.
The questions no one answers
When no one explains where a parent went, a child fills the gap with self-blame and fear.
Youth who act out the hurt
For young people inside the system, naming the feeling comes before changing the behavior.
The road back home
Reentry is a reunion. Reconnecting with a child takes more than showing up, it takes words.
A name for the shame
Families often go quiet to protect each other. A shared language lets the truth be spoken safely.
The caregiver carrying it all
The grandparent, aunt, or single parent holding the home deserves words for the weight too.
Breaking the cycle
Connection is the protective factor. A child who stays close and heard is a child with a different path.
The sentence is served by the whole family.
Incarceration reaches far past the person inside. It lands on children, caregivers, and the parent working to come home. The numbers make the case for early, honest conversation.
Silence does the damage. Honest words undo it.
Caregivers often hide the real reason a parent is gone, to protect the child or out of shame. Without the truth in words a child can hold, kids fill the gap with self-blame and confusion. Emotions You Know™ gives families a shared, age-appropriate language to name what is happening, so a child stays connected to the parent and the truth at the same time.
Grab a free coloring page for your people
When you are sitting with someone on a hard day, a coloring page gives little hands something to do and little hearts something to say. Print as many as you need, on the house.
Service asks everything. Coming home asks something different.
Active duty, veterans, and the families who serve alongside them. Reintegration is emotional and relational long after the uniform comes off, and the right words carry a family through it.
The reset after the mission
Regulation that travels home, so what the job demanded does not run the household.
Reconnecting at home
Couples and parents renegotiate routines, roles, and closeness after time apart.
Kids who feel the distance
A child reads the return long before they have the words for it. Give them the words.
Strength that still speaks
A no-stigma language for a culture where speaking up can feel like standing down.
The spouse holding the line
The partner who kept the home running carries a load that deserves words too.
From service to civilian
Transition touches work, identity, and family at once. Connection steadies all three.
Reintegration happens at the kitchen table.
Most service members manage the return well. For many, stepping back into home, intimacy, and parenting is its own long process. The numbers point to connection as the work that matters.
The strength built in service can become strength at home.
Even service members who carry no diagnosis often struggle to step back into the rhythm of home after time away. Emotions You Know™ gives military families a shared language to name the distance, talk through the return, and reconnect, so the discipline of service turns into closeness at the table.
Grab a free coloring page for your people
When you are sitting with someone on a hard day, a coloring page gives little hands something to do and little hearts something to say. Print as many as you need, on the house.
Homeschool is a family, a classroom, and a heart, all at once.
You teach, you parent, and you hold the whole day together. Emotions You Know™ gives your home one shared language for feelings, so a hard morning becomes an honest conversation before the next lesson.
The kitchen-table classroom
One child or a houseful, the game fits your day and gives everyone a moment to name what they feel.
Any age, any level
Two board levels grow with your learners, from early readers to high schoolers.
Connection before curriculum
Before a lesson lands, a child has to feel safe. This builds that safety in minutes.
Homeschooling is one of the fastest growing ways families learn.
More families choose to teach at home every year, and they are looking for tools that build the whole child, not only the test score.
Source: National Home Education Research Institute, 2024-2025 estimates.
Grab a free coloring page for your people
Slip it into the day when little hands need a reset. Color it together, then talk about the feelings on the page. Free in three languages.
Bring Emotions You Know to your homeschool or co‑op.
One game for your family, or a set for your whole co‑op. Tell us your setup and we will help you bring it in.
For the room where people finally say it out loud.
Emotions You Know™ gives the people you work with a shared language for what they feel, so a child, a teen, a couple, or a group can name it before they can explain it. It looks like a game, which is exactly why guards come down.
A way in
For the client who freezes at “how do you feel,” a card gives them somewhere to start.
Any age, any setting
Works one on one, in family and couples work, and in groups, with children through adults.
Less pressure, more honesty
The playful format lowers defenses, so the real conversation arrives sooner.
One tool, many ways into the work.
Counselors, therapists, social workers, and case managers reach for it when words are hard to find.
Individual sessions
A gentle prompt to open a session, check in on the week, or move past a stuck point.
Family and couples work
Give everyone the same words, so the conversation stops getting lost in translation.
Group and support settings
An easy shared activity that builds safety and gets a circle talking honestly.
Intake and check-ins
A low-pressure way to surface how someone is really doing before the deeper work begins.
Grab a free coloring page for your people
Print it for the children and teens you work with. A soft, no-pressure way into naming feelings between sessions. Free in three languages.
Put it to work in your practice.
One set for your office, or a bulk order for a clinic, agency, or program. Tell us how you serve and we will help you bring it in.
For the people who hold everyone else together.
Healthcare runs on people who carry a lot and rarely get to set it down. Emotions You Know™ gives clinicians and care teams a simple, human way to name the weight, reset between shifts, and meet patients and families where words are hard to find.
A reset between shifts
A two-minute way to put down a hard call before the next one. Process, breathe, and step back in steadier.
Words for the weight
Burnout often starts as feelings no one named. This gives the team language for what the day actually cost.
Patient and family connection
For the room where a diagnosis lands hard, a card gives patients and families a gentler way to say how they feel.
One tool, from the break room to the bedside.
Nurses, physicians, techs, social workers, and chaplains reach for it when the human part needs words.
Shift huddles and debriefs
A quick check-in to open a shift, or a way to debrief together after a tough case.
Patient and family rooms
A low-pressure prompt for kids and families to express fear, hope, and everything in between.
Onboarding and wellness
Build a culture where naming how you are doing is normal, from orientation onward.
Peer and chaplain support
A shared activity that helps a team look out for each other before the load gets too heavy.
Before it is a staffing problem, it is a human one.
The research on health-worker wellbeing is blunt about both the cost and the fix.
Put it to work where the weight is heaviest.
One set for the break room, or a bulk order for a unit, clinic, or whole system. Tell us how your people serve and we will help you bring it in.
For the table where stories and feelings still want a voice.
Later years can get quiet, and quiet can turn into lonely. Emotions You Know™ gives older adults, the people who care for them, and the families who visit a warm, easy way to connect, remember, and say what they feel, no matter where memory is.
A reason to gather
An easy, no-pressure activity that brings residents to the table and gets a circle talking and laughing.
Stories worth telling
Emojis and feelings open the door to memories. A color or a number becomes a whole life story, shared out loud.
Caregivers and family
Give visiting families and caregivers something to do together that feels like connection, not a checklist.
Connection that fits the day they are having.
Activity directors, memory care teams, caregivers, and families reach for it to keep people connected.
Activity programs
A flexible group activity for the calendar that works for many ability levels and never feels childish.
Memory care
Gentle, familiar prompts that meet residents where they are and invite whatever they can share.
Family visits
Turn a quiet visit into a real conversation, with a shared language everyone can use.
Staff and caregiver support
The people who care for elders carry a lot too. A simple way for them to check in with each other.
Isolation is not just lonely. It is a health risk.
The research on older adults is clear about what disconnection costs, and what connection protects.
Keep your people connected.
One set for the activity room, or a bulk order for a community, memory care unit, or network. Tell us who you serve and we will help you bring it in.
The people behind the mission.
Emotions You Know™ is built by a team that lives this work. Leadership, programs, partnerships, and the people who keep families and schools at the center of everything we make.
Governance and direction.
The board guides the vision, stewardship, and long-term impact of the mission.
Titles pending. These are your real board members and photos. Send each person's role and it drops onto their card.
Daniel Ibinola
Frazelma Lynn
Skip Long
Mateo Arenas
Joseph Murray
Melissa Arenas
Tina Brown
Greg Davenport
Roger De Leon
Josh Anders
Valencia Yancy
Cedric Torbert
Nick Brown
The team.
The people doing the daily work across operations, programs, partnerships, content, and community.
Candace Mackey
Olivia Grant
Andre Coleman
Renee Maddox
Kevin Tran
Brianna Hughes
Devon Price
Camille Rivera
Jordan Ellis
Stephanie Nwosu
Install the language across your whole room.
This is framework-driven, not personality-driven. Every format is built to shorten reactive cycles, strengthen communication, and stabilize culture. Whether it is a keynote or a district-wide rollout, the goal stays the same.
Five ways to bring it in.
Executive & Conference Keynote
For district gatherings, summits, and conferences. Sets shared language at scale.
Workshop & PD Day
Half-day and full-day intensives that move from awareness to daily practice.
Student Assembly Experience
For elementary through high school. Precision language and recovery, made for the room.
Leadership Regulation Intensive
For cabinets and executive teams. Regulation under pressure and high-stakes communication.
District & Org Implementation
Multi-phase integration with reinforcement, until the language becomes culture.
Built for your people
Tell us the room and the outcome, and we will scope the right format.
Request a proposal →Six talks. One framework, tuned to your room.
Most performance problems are emotional clarity gaps, not strategy failures. Each talk installs the language and the systems that shorten reactive cycles and restore connection.
From Reaction to Clarity
The emotional vocabulary that turns conflict and shutdown into communication.
Why Fathers Are Not Optional
Engagement, presence, and prevention. How to bring fathers back, and why it changes everything.
Leading Under Pressure
Human-centered leadership, psychological safety, and culture when the stakes are high.
Climate, Behavior & Connection
Reducing escalation by building emotional literacy in staff and students.
Hope for the Broken
From hard beginnings to honored, and what it teaches about resilience, faith, and purpose.
Build. Refill. Become.
Burnout, refilling, and identity. Why you cannot lead, parent, or build from empty.
From first call to lasting culture.
Discovery call
We learn your people and your goal.
Proposal & format
Scoped to your audience and outcomes.
Alignment
Pre-engagement prep so the day lands.
Delivery
A live keynote, workshop, or training.
Reinforcement
Follow-through that becomes culture.
Every engagement is scoped to your people. Clarity and outcomes first.
Trusted where it matters most.
Presidential Lifetime Achievement Award
National recognition for sustained impact in emotional wellness, family strengthening, and community service.
The network and its impact reach across emotional awareness, family strengthening, and community service. Emotions You Know™ is translated into multiple languages, so the work meets families where they are.
Watch what happens when people stop performing and tell the truth.
Real conversations and clips from live rooms. The fastest way to understand the work is to see it land.
The conversation that changed the room.
A father and son, one card, ten honest minutes
What the game opens up when nobody is performing.
The room that went quiet, then changed
A clip from a school-wide session.
Students finding the words for the first time
Emotional vocabulary in real time.
Five shows. A lot of honest conversation.
Keep the conversation going in your ears. A growing network of shows from the Emotions You Know™ family, made to help you name it, refill, and grow.
Emotions You Know™ Podcast
Emotional intelligence, clarity, and connection.
A Father's Voice Matters
Presence, healing, legacy.
A Mother's Voice Matters
Healing, refilling, connection.
What Kids Say Today
The next generation, unfiltered.
My Testimony
Rock bottom to breakthrough.
Want to be a guest on the show?
Educators, parents, fathers, counselors, and leaders with a story worth telling, we would love to have you on. Tell us about you and we will reach out.
Take the conversation home.
The storytelling card game that helps kids name what they feel, build confidence, and connect. Pick your game below, every box ships in your language.
Emotions You Know™ — Single Game
The conversation card game that started it all. For home, the table, and the people you love.
Emotions You Know™ — 6-Game Pack
Six games for classrooms, programs, teams, and family circles. The most loved way to start the conversation at scale.
Need more than six? Schools & bulk orders →
Take the feelings off the table and onto the page.
Coloring and activity books built on Emotions You Know™. Get the instant digital download to print at home, the paperback shipped to your door, or the keepsake hardcover.
Emotions You Know™ Coloring Book for Kids
Emotion characters to color, with a color-test page and a name page. Built for younger hands and big feelings.
Emotions You Know™ Activity Book for Kids
Alphabet tracing, number tracing, word matching, and more, all wrapped around naming emotions.
Emotions You Know™ Coloring Book for Adults
Bold, expressive emotion art for grown-ups to slow down, color, and reset.
How to play the game.
Watch the quick walkthrough, then grab the rules, the quick start guide, or a free coloring page in your language.
A six-step emotional journey.
No reading required. Just colors, emojis, stories, and movement that walk kids from a big feeling all the way to owning it.
Feel It
Notice the big feeling.
Name It
Give the feeling a word.
Say It
Share it out loud.
Shift It
Move toward calm.
Move It
Let it move through you.
Own It
You’ve got this.
Big feelings deserve safe spaces.
Name what they feel
Kids build the vocabulary to understand and name emotions, the foundation calm conversations are built on.
Share it safely
Hard feelings get a safe way out, so kids say the thing instead of shutting down or acting out.
Build empathy & resilience
When kids feel heard, they learn to listen. One honest moment becomes lasting trust.
Bringing it to a group? Let’s talk.
For schools, districts, churches, youth programs, nonprofits, and organizations putting Emotions You Know™ in more hands. Tell us what you need and we will follow up with quantity pricing.
- ✓ Bulk discounts at any quantity
- ✓ In-kind statements for schools and partners
- ✓ Purchase orders and invoicing welcome
- ✓ Available in English, Portuguese, and Spanish
Tell us about your group
Send your inquiry and we will follow up about quantity and pricing, usually within one business day.
Send my inquiryA free coloring page
Print one for the kids while the game ships. Color it together, then talk about the feelings on the page. Free in three languages.
Every purchase helps fund games for children and families who need them.
These games reach families and homes around the globe, giving children and the people beside them a safe space to be heard.
Donate or sponsor gamesHelp the conversation reach further.
Earn with us, partner your school or organization, or give to put the tool in the rooms that need it most.
Become a Brand Ambassador
Lend your voice. Play it, film it, tag us, and get featured. Approved Voices unlock an ambassador price and free coloring sheets to hand out.
- ApplyTell us your why
- CreateFilm it and tag us
- Get featuredWe put you on
Affiliate Program
Believe in the work and share it. Apply, get approved, and earn commission on every sale your link drives.
- AdvocateShare & earn
- AmbassadorFor active partners
- Creator PartnerCustom & co-branded
Partner With Us
For schools, districts, organizations, and faith communities ready to bring emotional clarity to their people at scale.
- Schools & DistrictsSite & bulk
- OrganizationsTeam rollouts
- Faith & CommunityGroup programs
Give a Game
Put Emotions You Know™ in the hands of a child, a classroom, or a family who could not otherwise afford it.
- Sponsor a family$80
- Sponsor a group$400
- Sponsor a classroom or school$800
Lend your voice. Help someone find theirs.
Emotions You Know™ helps kids, parents, and whole families find the words for what they feel. We are gathering people who believe in that and want to help carry it. No check. No catch. Purpose, access, and a platform that grows as we do.
Voices get the game at a special price.
You bring it into your world, so we make it easy to get. Your ambassador discount unlocks the moment you are approved.
Most people were never taught the words for what they feel.
It shows up everywhere. Kids go quiet at home. Students shut down in class. Teams talk past each other, locker rooms bottle it up, and counseling rooms run short on words.
Emotions You Know™ puts those words back on the table. Same game, same heart, whether it is a family, a classroom, a team, a locker room, or a counselor’s office.
A Voice is someone who plays it, captures what it opens up, and helps it travel. From one kitchen table to classrooms and communities around the world.
Play it. Film it. Pass it on.
No scripts to memorize. You share what is real, your moments and the people you bring to the table.
Capture the game in real life
Photos, reels, and short videos at your table, in your class, with your family.
Share your own story
Say what emotional clarity has meant for you. Your honesty gives other people permission to open up.
Film real people playing
The laughs, the pauses, the conversations the game opens up. Their stories matter too.
Tag us. Collab with us. We will put you on.
This is a two-way street. You bring the energy and the moments, we bring the stage.
Tag every post
Tag @emotionsyouknow in every post and story so we can find your content and reshare it.
Collab with us
Collab posts, lives, takeovers, any way that fits. We will meet you there.
Send us the moments
Send the moments you capture. The strongest ones reach a much wider audience.
Get the game. Start sharing.
Simple by design. The people who show up real are the ones who move this.
Apply
Tell us who you are and why this matters to you. Quick and honest beats long and polished.
Unlock your price
Once you are in, we send your ambassador discount on the game. That is where every Voice starts.
Share it
Grab the game at your Voice price, then film the real moments and post them in your own voice.
Take the conversation home.
The storytelling card game that helps kids name what they feel, build confidence, and connect. Every box ships in your language.
The original game
The conversation card game that started it all. For home, the table, and the people you love.
Get it at your Voice price →The 6-pack
Six games for classrooms, programs, teams, and family circles. The most loved way to start the conversation at scale.
See the 6-pack →Schools & bulk
Need more than six? Tell us how many and we will set up your order.
Schools & bulk orders →Free coloring sheets to hand out.
Print them, pass them out, bring them to your class, your group, your community. A simple way to put emotional language in a kid’s hands. English, Spanish, and Portuguese, ready to print.
If you have a phone and a reason to care, that is the bar.
One ask: you own the game and you actually play it. If you do not yet, you will get it at your Voice price once you are in.
What this is. What it is not.
Read this before you apply, so you are in for the right reasons.
What it is
- A movement you help carry
- For people who own and play the game
- Built on real stories and real moments
- Part of a global movement for emotional clarity
What it is not
- A paid position or a check
- A free game or a handout
If purpose is enough to move you, you are exactly who we want.
Become a Founding Voice.
Tell us a little about you. We read every one, and we reach out to the people who fit.
Take your voice to the mic.
If you want your voice to reach further, and you want to be more intentional with it, come tell your story on the show. Our network runs on the same mission.
Emotions You Know
Emotional intelligence, clarity, and connection.
A Father’s Voice Matters
Presence, healing, legacy.
Refill
Healing, refilling, connection.
Share the work. Earn with it.
If you already believe in emotional clarity, you can put Emotions You Know™ in front of your people and earn on every sale your link drives. Educators, creators, coaches, and community leaders welcome.
A simple path to your unique link.
Apply
Complete the affiliate application. It takes a few minutes.
Set up your account
We collect what we need to set up your affiliate profile.
Get approved
We review applications and approve the right fit, then send your unique link.
Share it
Post, email, or recommend it to the people you already serve.
Earn
Earn commission on every sale your link drives.
Advocate
For anyone ready to share and earn on the sales their link drives.
Ambassador
For active partners who share consistently and bring real reach.
Creator Partner
Custom and co-branded arrangements for larger audiences and organizations.
Applying does not guarantee approval. We review each application and follow up by email with next steps, including when onboarding calls are available.
Raise funds with a tool that helps families connect.
Apply to join the Emotions You Know™ Fundraising Program. Watch the short video to see how it works, then complete the application. Our team reviews every request personally.
See how it works.
Easy setup for schools and organizations
A simple link and a short setup, built for PTAs, churches, teams, and nonprofits.
A tool families actually keep
Families get something they actually use, long after the fundraiser ends.
Earn while supporting emotional learning
Every sale funds your group and puts emotional clarity in more hands.
From apply to funded.
Apply
Complete the short application below. It takes a few minutes.
Get approved
Our team reviews every request, then follows up to set a quick partnership meeting.
Share
Send your link to your families, members, and community.
Earn
Your group raises funds on every game sold through your campaign.
Fundraising application.
Ready to apply?
Tap below to submit your fundraising application. We review every request personally and follow up to set a quick partnership call.
Submit an applicationBring emotional clarity to your whole organization.
For schools, districts, organizations, and faith communities ready to make this a system, not a one-time event. We handle the rollout, the training, and the reinforcement.
Raise funds for your school with a tool families actually use.
Bring Emotions You Know™ to your school as a fundraiser. Your families get a tool that helps children name what they feel and talk before things break down, and your school raises funds while sharing it. On a short call we walk through how it works, in-kind donation opportunities, sponsored games, and bulk options for classrooms and districts.
A tool families keep
Not a candle or a coupon book. A tool that helps kids and parents talk.
In-kind donation opportunities
There are in-kind opportunities worth exploring, plus sponsored games for families who need them.
We handle the setup
Simple to launch for PTAs, classrooms, and whole districts.
Built to last past the launch.
- ✓ Bulk and site licensing for the game and Refill™ Series
- ✓ Keynotes, workshops, and PD days scoped to your people
- ✓ District and org implementation across multiple phases
- ✓ Reinforcement so the language becomes culture, not a memory
- ✓ A give-back path to sponsor families who cannot afford it
Schools & Districts
From a single campus to a full district rollout.
Organizations
Team rollouts that build psychological safety.
Faith & Community
Group programs for churches and nonprofits.
Colleges
Student wellbeing and residence life at scale.
Two ways to begin a partnership.
Tell us about your people and goals, and we will shape a partnership that fits. Request a partnership and our team will follow up, or book a call to talk it through live.
Request a partnership
Share a few details about your school, district, organization, or community, and what you are trying to build. We will review and respond with next steps.
Form coming soon. For your build: connect this to the partnership intake form (org type, scope, goals, timeline) feeding your Partner pipeline.
Book a partnership call
Prefer to talk it through first? Schedule a conversation and we will explore the right fit together, no commitment required.
Scheduling link coming soon. For your build: drop your Calendly link here and this button connects to it.
Put a game in the hands of a child who needs it most.
Your gift funds Emotions You Know™ games for children, classrooms, and families who could not otherwise afford them, especially kids facing fatherlessness who need practical tools and a safe space to be heard.
- 🎁Sponsor a family. A full game placed in a family’s hands, the same value it carries for everyone.
- 👥Sponsor a small group. Games for a club, a team, or a circle of families learning together.
- 🏫Sponsor a classroom or school. Games for a whole class or campus and the educators who hold it together.
Tax receipt included. Donations are processed by A Father's Voice Matters through Zeffy, and you will receive a tax receipt. 100% of your gift goes to the mission, Zeffy covers the platform fees. Businesses: sponsor a classroom or an entire school, and ask us about corporate giving and employee matching. Please consult your tax advisor about deductibility for your situation.
Invest now to change lives
Emotions You Know, one card at a time.
It looks like a card game. It plays like a conversation. Here is every card, every rule, and a glossary of feelings in plain language. Watch the videos and learn as you go.
Click the video to learn how to play
The short version.
Short on time? This is all you need to start. The board, the cards, and the glossary below go deeper when you want them.
Goal
Be the first to empty your hand, then proudly shout EMOTIONS.
Set up
Pick a board side, set Pause cards aside, deal eight cards each, and flip the top card to start.
Play
Match the top card by color, number, or symbol. Play it and tell a quick story. Cannot match? Draw one.
Remember
Say I FEEL IT at one card left, and EMOTIONS before your last card, or you draw cards.
Take the rules with you.
The full rule book
Everything, page by page.
Quick start guide
The short version, learn in minutes.
Free coloring page
For the kids, on the house.
Pick your language above, then download. Each file opens in the language you choose.
One board, two ways to play.
The board is two sided. Pick the side that fits your group. The center holds the draw pile and the Pause cards.
Every card, and what it really asks of you.
Each card moves the game and opens a conversation. Tap Watch the video on any card to see it played. Videos load once we add them.
The Game Card
Match the top card by its color, number, or special type. Play it and share a story. Pick one thing on the card to spark it.
The emoji is how you felt. The number is a time like 3:00 AM, a day, or an amount like three times. The color is a mood or a memory.
Every card is a door into a conversation most people never quite reach. No script, no pressure, just honest words made easy to find.
Number 0
Two ways to play it. Lay the 0 down with no story to skip sharing. Or play it under another card, tell a story about the top card, and its color becomes the new color.
It is the ultimate wildcard. Stay in the game, tell a story, and choose the next color, all in one move.
Your turn, your rules. Skip a round when you need to, or run a clever color switch to set up your next play.
That's Rough
Tell a story about a time that was rough. Awkward, tough, or just did not go your way. Then skip the next player.
Tell it in a different voice or as a character. A pirate, a robot, a cartoon, a documentary narrator. Acting is optional, but it makes it fun.
We have all had those uh-oh moments. This card turns them into laughs, and you get to skip someone while you are at it.
Turn Around
Tell a story about a time you wish you had reacted differently. Then reverse the direction. The next person goes the opposite way.
Turn around and face away from the group while you share. Sometimes it is easier to be honest when you are not looking at everyone.
Looking back helps us move forward. It is a chance to reflect, be brave, and practice saying how you feel.
Notice +1
Pick another player and share one thing you genuinely admire about the story they just told. Then that player draws one card and skips their turn.
Spotlight a real moment. Something kind they did, a brave thing they shared, or the way they put words to a feeling.
You lift someone up and sneak in a little strategy. Appreciation with a playful edge. That is a win and a win.
That's Wild
Share a wild, surprising, totally unexpected story, and include how it made you feel. The next player draws three and skips, unless they play their own That's Wild.
It stacks. Three cards, then six, then nine. The first person who cannot play one draws the whole pile. No story, no play.
It is the surprise twist in the movie, right when things feel calm. Then someone tells the story about getting chased by a chicken.
Pause
Set the Pause card down to say I am here, but I need a moment. The game keeps going. Jump back in on your next turn. You can pause up to two rounds.
No explanation needed. No pressure. No questions. It is a tool for safety, not a timeout.
Real fun includes feeling safe. The Pause card makes space for everyone to play in a way that feels good, and that builds trust.
Game Changer
Say three things about yourself. Two are true, one is made up. Then change the color to anything you want.
Let the group guess the lie. If they guess right, everyone discards a card. If they guess wrong, they each draw two.
It flips the game and the conversation, and it tests how well your people really know you. Strategy, surprise, and storytelling at once.
Blank
Total creative control. Add a twist, a challenge, or a whole new way to tell the story, then pass to the next player.
Draw it before you tell it. Tell it with no words and let them guess. Act out someone else's story. Robot voice. Five words first, then explain.
It turns the game into a playground. Every time it is played, the game gets a little more interesting.
The feelings behind the colors.
Straight from the rule book. Tap any color to open it. Level 1 covers the main feelings on each color and the others it can hold. Level 2 goes deeper, with the shades inside each feeling and an example you can say out loud.
BLUE Calm, Trust, and Big Feelings+
GREEN Curiosity, Balance, and Growth+
RED Intensity, Action, and Power+
PURPLE Deep Emotions and Inner Strength+
YELLOW Joyful, Bright, and Big Emotions+
ORANGE Energy, Attention, and Expression+
BLUE Trusting and Afraid+
GREEN Intrigued and Surprised+
RED Angry and Peaceful+
PURPLE Loving and Disgusted+
YELLOW Joyful and Sad+
ORANGE Proud and Ashamed+
Come to the table. Start the conversation.
Themed events and gatherings where families, friends, and neighbors share a meal and play Emotions You Know™ together. Pick an event, save your spot, and we will send you the details.
Food and conversation.
A shared meal, a deck of cards, and honest conversation. The food sets the mood. The conversation is the main course.
Brazilian Food
Brazilian flavors, full plates, and cards that get the whole table talking.
Wings
Wings, napkins, and real talk. Bring your appetite and your honesty.
Pizza
Slices all around and a deck that turns dinner into connection.
Tacos
Tacos with a twist. Every card opens a conversation worth having.
Hot Dogs
Simple food, big feelings. A laid-back way to connect over the game.
Dad's Burgers
Dads on the grill, kids at the table, and cards that say what is hard to say.
Sushi
Rolls, chopsticks, and conversation that goes deeper than small talk.
Vegan
Plant-based plates and grounded conversation for a full, lighter table.
Mediterranean
Mezze, warmth, and cards that turn a meal into a moment.
Colombian
Colombian comfort food and a table that finally says what matters.
Events for your people.
Gatherings built for specific communities. Pick the one that fits and save your spot.
Educators
For teachers and counselors who pour out all day. A chance to refill and connect.
Couples
Two people, one deck, and the words that bring you back to each other.
Singles
An honest, easy room to meet people and talk about what actually matters.
Moms' Coffee
Coffee, community, and cards for moms who carry more than they say.
Coaches & Athletes
For the team and the people who lead it. Talk pressure before it becomes a crisis.
First Responders
A safe table for the people who run toward hard things. Off the clock, all heart.
Counselors
For the helpers. A chance to be poured into instead of always pouring out.
Homeschool
Homeschool families gathering to connect, share, and play together.
Business Owners
For leaders carrying the weight. Real conversation, no pitch, just people.
Real Estate
Agents and brokers off the grind, around a table, talking like humans.
Want to host an event in your space?
Churches, schools, teams, and businesses can host an Emotions You Know™ event. Tell us about your space and we will help you set it up.
Apply to be a guest on the podcast.
Educators, parents, fathers, counselors, and leaders with a story worth telling. Tell us about you and the show you fit, and we will reach out about recording.
- ✓ Emotions You Know™ Podcast
- ✓ What Kids Say Today
- ✓ A Mother's Voice Matters & A Father's Voice Matters
- ✓ My Testimony
Questions first?
📞 334-740-9246
✉️ [email protected]
Apply to be a guest
Tap below to start your guest application and pick a time to talk.
Apply to be a guestGot it. Thank you.
Your application is in. We will reach out about getting you on the show.
A short conversation about your people.
Tell us a little about your home, school, organization, or community, and we will set up a short call to walk through the right next step.
- ✓ Families, schools, districts & universities
- ✓ Organizations & leadership teams
- ✓ Athletics & first responders
- ✓ Keynotes, workshops & trainings
Prefer to reach out directly?
📞 334-740-9246
✉️ [email protected]
Book your conversation
Pick a time that works and your call is set. You will get an email confirmation you can add to your calendar.
Start The ConversationGot it. One last step.
Pick a time that works for you and your conversation is set. Prefer we reach out instead? We will follow up shortly.
